Online Brand Building

As Smartphones accelerate the convergence of computing and telephoning on a personal lever, taking the simple telephone to center stage as music player, gaming device, camera, GPS navigation and web browser, so online brand building, video marketing and website video have never been more accessible as tools of influencing, taste-making and celebrity. Aside from traditional advertising, what works on a personal level seems to have migrated to the corporate arena.

Today it’s all about making content “share-able”, conducting a conversation not a campaign and creating “buzz” instead of “noise”. Video works because it can show the moment – whatever that message might be. Just as personally, the goal is face recognition and web credibility, corporately good brand recall and company image are vital. The relationship-building component of the current “marketing” landscape is about meeting consumers where they are. That means taking online brand building, video marketing and website video seriously.

 

Building Your Online Brand Using Video

Unlike letterhead, logos, newsletters or email (words!), video shares a brand or image in a very tangible, imminent way. You see it. You get it. And then you feel it! Video starts the conversation and builds trust because of its immediacy. When video is offered on websites and then supported by the full spectrum of social media components – Twitter, Facebook, Linked In, Flickr, Formspring (for Q & A forums) and Google Buzz, brand Building online becomes all about trust building. Social media and word of mouth are the biggest drivers in today’s market making video its most powerful tool. Show, don’t tell!

Online brand building, video marketing and website videos are not as complicated as they might seem. At Phanta Media, we take a real world approach to video that ensures our productions are believable and impactful. As you look around for someone to assist you with the process, you’ll want to remember quality as well as look and feel. The right company for the job – Phanta Media where our Communication Analysis helps confirm objectives, voice, targets and ultimately messaging, look and feel.

Find out more about online brand building, video marketing and website videos - give us a call.