Video on your Landing Pages?

In a digital world, words may simply not be enough, so the addition of video to your marketing pages, a landing page or a specific video landing page is like putting your best possible display in the department store window to entice visitors.

With an average of 8 seconds to grab visitors with your window dressing, video is the perfect way to:

• personalize your connection with visitors (reaching out)


• adding a face, identity or brand to what you project (drawing in)


• creating a human interaction with visitors (interactivity is the ultimate encouragement that cultivates repeat clicks)

Whether you use an embedded media player (instantly recognizable to most visitors) dabble with autoplay or static and animated triggers, you want to keep visitors and prospects on your site as long as possible – video significantly increases their stay on marketing pages, a landing page or a video landing page.

 

Benefits of Adding a Video to your Landing Pages

Placing video on your landing pages, video landing pages or marketing pages has its advantages:

• more interested visitors (who stay longer)


• higher engaged visitors (remember – a younger generation, video-ready like Smartphone device users, those who enjoy sensory/emotional stimulation – and isn’t that all of us?)

With more prevalent cross-pollination between Google and You Tube these days, it’s important to focus on better converting of traffic on your website (think – placement of video and focus on benefits rather than features of your produce or services). On a landing page, video landing page or marketing pages you should optimize keywords/phrases (even within the video), brand it with your logo and link to your site (if using a hosting site like YouTube), add powerful copy and a catchy title, keep it appropriately short (3 minutes tends to be enough time to say what you need to say but short enough to keep people from daydreaming) and chock it full of great content.

7 ways to grab attention in 7 seconds:

• home and landing pages are vital to your website, not just through SEO (search engine optimization), but in gaining interest and establishing credibility (a favorable impression, strong visitor trust, more click-throughs, better sales, therefore stronger SEO ranking)


• first impressions are strong – clearly communicate your produce/service offered – add reassuring logos and testimonials to build trust and confidence


• consistency is key – remember –  the nature of your business and target customer and then communicate product, brand image to the sector of the market being targeted


• no words are no good – for ranking, images alone (although cool and abundant) need the support of effective copy


• there’s nothing wrong with watching the competition, gleaning creative ideas from the marketplace and taking it to a whole new level by adapting it to your own business


• functionality is vital – no broken or awkward pages. Pages should load smoothly (taking 2 seconds to load; 6 seconds to sell the prospect!)


• make changes in a gradual, well-thought out manner rather than drastically and sporadically. Better yet, get help – think Phanta Media. Unless done skillfully and in moderation, the use of video may hinder the quality of any upgrade to a landing page or marketing pages.

From messaging through completion, Phanta Media can guide you through the process, keeping the quality, the look and feel and your goals in mind. The right company for the job – Phanta Media, where our Communication Analysis helps distil your objectives, voice, targets and ultimately messaging, look and feel.

Find out more about a landing page, a video landing page or marketing pages - give us a call.