Using Video Marketing to Convert Sales
When contemplating video marketing, it’s important to remember that traffic and conversion is “king”. Whether you want to cultivate more ad clicks, more time spent on your website or more PDF downloads, video can be a persuasive tool for converting casual browsers to customers. So, when considering video marketing, it’s important to know that:
- video will give you maximum impact
- video can buy you the widest reach
- video has the ability to communicate your message effectively.
Remember – video marketing should never be about guess-work. It’s not enough to build a campaign based on previous success stories. Nor is it about results on other people’s sites in different seasons or economic climates. There’s a growing demand from internet users for all sites to feature video. Users vote with their traffic; then with their allegiance and finally their dollars.
Types of Video You Can Use
Some important considerations when placing video content for video marketing purposes are:
- autoplay or not – although autoplay feels “hard sell”, your conversion increase might warrant autoplay vs. triggers
- because video is a more linear experience than reading a webpage, a call to action should be visible and accessible during the video as well as at the top and close of a page
- remember, your video is never being shown in a vacuum! Don’t feel the need to say it all in the video, use the landing page and player for call to actions (as mentioned above) and to reinforce key points
At Phanta Media, we specialize in “production”. We take a real world approach to video that ensures our productions are believable and impactful. As you look around for someone to assist you with the process, you’ll want to remember quality as well as look and feel. The right company for the job – Phanta Media where our Communication Analysis helps confirm objectives, voice, targets and ultimately messaging, look and feel.
Find out more about video marketing - give us a call.
