Training your Staff Using Video Messages

If you’re thinking that training videos, more specifically staff training or orientation videos, have gone out with 8-track tapes, think again. Most businesses see the benefit of replacing consultants who wander into their offices on a regular basis to train staff as a blessing. And video is the way to do that in a clear, concise and cost-effective way. After all, these are about capturing information for a targeted presentation, where about your facility, machines or process; your business and procedures. Often business today faces the challenge of managing high-level staff, rapid growth or frequent staffing turnover. For staff training, other training or orientation, video is the most time, cost and energy efficient method of delivering the goods in a uniform manner to various locations in an appealing package.

Where do you start? You’ll want to define your needs:

1. Who -  is the video for new hires; wider corporate usage (either at head of branch offices); or an annual refresher of corporate mission


2. Why - is the video being produced in order to train new employees about detailed/specific procedures or is it to be shot wide, focusing on business history, mission or values.  Note: Try not to create the “catch-all”


3. What - is the message you want to cover to be a corporate “hurray, we’re growing” or a more narrow approach (such as an actual demonstration using your plant and equipment?)  Note: This is usually the hardest to define

Why Training Videos are Gaining Popularity

Staff training or orientation videos are generally used as a tool by midsized and larger companies to inform employees on different floors, in different offices, even in different countries. Video is the most cost efficient way of introducing, setting or reinforcing the corporate culture in any company. They reduce the likelihood of calls to support and help departments. The dreaded two-inch binder which used to accompany HR paperwork, office tours and meet-and-greets with supervisors and co-workers can be left to history in favour of a staff training, outside training or orientation by video.

A capable production partner like Phanta Media can guide you through: scripting, pre-production decisions (production schedule and who’s on-camera), production itself (concise, understandable, realistic project, right?), post-production (editing, music, narration, graphics) helping you dress up that video and send it out to work for you. Simple. We have the process to help companies from start to finish. Through our simple and highly effective Communications Analysis, we confirm your objectives, voice, targets and ultimately messaging.

Find out more about orientation videos, staff training videos or training videos in general - give us a call.