How to Increase Online Lead Generation
When talking about how to increase online lead generation (let’s be honest) the catch phrase nowadays is video. YouTube is the second biggest search engine at 2 billion hits per day. That’s right. Billion with a “B”. And that’s not all cute kittens and teenaged pranks. People turn to YouTube for how-to’s, product reviews, research and much more information packaged in appetizing bits. This makes the Internet, and video in particular, a powerful tool for generating leads. The world-wide web is the fastest growing place for business owners to attract prospective customers, increase their rankings in search and differentiate their brand from others in the marketplace. It’s a no-brainer – online lead generation and video are a match made in heaven!
Using Video to Increase Online Lead Generation
Human’s love the visual – that’s video. We don’t like being marketed to, but savvy companies already know to:
- keep it short (under 3 minutes)
- keep it light (engaging, entertaining, informative)
- be smart (use clickable links to your YouTube channel or direct prospects to installments in your series)
- keep posting (to resonate with an audience, build on successes and keep the content coming)
Video can gain you street cred by introducing your business – your employees, a tour of your offices or your services, or your production process.
Video can showcase the unique reasons and passion behind your business; share your name, mission and drive thereby giving people something tangible to connect to.
Video can let your employees or customers demonstrate the real-life use of your product/service or share impressions in their own words – pure social currency!
Video can make a picture worth 10 thousand words through demos, tutorials and reviews to problem-solve, teach or simply show off a product or service (not just with static images and reading copy – after all, lots of us are becoming visual learners).
Video can show yourself in action participating in your community (chamber of commerce, fundraising events, training class for local citizens) allowing you to build your expert platform and demonstrate the strongest testimonial on your own behalf.
And while you’re considering video for online lead generation, remember to allow comments, ratings or feedback; to distribute through social media or sharing sites; to choose the video thumbnail carefully to entice and capture attention; and consider using RSS feeds to enable viewers to become repeaters, loyal followers and dedicated customers.
From messaging through completion, at Phanta Media we can guide you through the process, keeping the quality, the look and feel and your goals in mind. The right company for the job – Phanta Media where our Communication Analysis helps distil your objectives, voice, targets and ultimately messaging, look and feel.
Find out more about our online lead generation - give us a call.
