Internet Marketing Videos

You might ask yourself what internet marketing videos, online marketing videos or web videos have to do with increasing the exposure that your business or non-profit gets. Well, video is immediate, totally relatable and engaging, making it the vehicle of choice for marketing. Now almost nothing is more immediate than the internet and anyone with an online presence knows that the new buzz word is “sharing”. Forms of sharing range from a sentence (tweet) or page (like a blog post) right up to image and video on your own website or sharing sites like Flickr and You Tube. If you have something to say – something to share, the internet is the place to do that. Combining the interactive qualities of video with the internet makes internet marketing videos, online marketing videos and web videos the jewel in the crown.

 

Internet Marketing Videos – the New Way to Gain Exposure

Video is quickly becoming one of the most effective ways to engage, entertain and market online. Whether you imbed video in your email marketing, use video to boost your landing pages or websites or market your brand through video content on your own You Tube channel, you would be part of that $2.69 Billion per year expenditure (U.S. figures for 2010).

As this “sharing” creates a “buzz”, product launches, ad campaigns, PR events, earnings reports, even customers personal experiences with products and services (via social media) drive the character and volume of that buzz. This is often a great predictor of brand performance – even counting more than traditional ad-driven exposure.

Video is a relatively inexpensive tool to increase a company’s exposure. Research shows that video can increase conversion rates, reduce bounce rates and have a positive effect on your sales. Search engines like Google have a natural affinity to video (thanks to their purchase of YouTube a few years back). So we’re talking exposure in days or even hours rather than months or years.

With people spending entire careers and studios spending millions of dollars putting together quality video entertainment, perhaps it’s not something you want to trust you brother-in-law with? At Phanta Media, we specialize in internet marketing videos, online marketing videos and web videos. We take a real world approach to video that ensures our productions are believable and impactful. As you look around for someone to assist you with the process, you’ll want to remember quality as well as look and feel. The right company for the job – Phanta Media where our Communication Analysis helps confirm objectives, voice, targets and ultimately messaging, look and feel.

Find out more about our internet marketing videos, online marketing videos and web videos - give us a call.