Web Video Production in Toronto

Think Web Video Production in Toronto is somehow related to the traditional Creative Advertising Agencies of old? Like Mad Men, sitting around tables cooking up ideas, pitching to clients at 4 Martini lunches, celebrating success with back-slaps in the haze of cigar smoke? Or crazed young geniuses dreaming up bizarre and shocking videos with dancing babies or teens being punked? Welcome to the real world of web video production.

In today’s market, it’s about balancing creative ideas with marketing reality, brand awareness, entertainment aspects and product recall-ability. Web videos have an inherent message value which must be balanced with entertainment value to produce good ROI.

Top Ideas for Toronto Web Video Production

Here are some top Toronto web video production ideas for you to consider:
 

• Advertisements - People actually watch ads online – good ads


• Banners - A video frame can be any size, in any location


• Blogs in video form – what could be more entertaining?


• Brochures - No more printing and mailing costs


• Daily, Weekly, Monthly reports - Video can make for interested employees or investors


• Employee training - The new improved version!


• How-To - Whether a skill or product & service demo, this works


• HR & Employment policies - Deliver the message in a palatable way


• Investment Pitches - Span the distance


• Newsletters or other conventional mailings can now be videos


• Press releases - Nothing impresses like the immediacy of video


• Promotions - Coupons or special offers can easily be delivered by video


• Recruiting - Posting your requirements visually will garner suitable candidates


• Resumes - In tough times, what beats boring paper?


• Testimonials in writing are nice, but video testimonials are priceless


• Virtual Tours or explaining complex technical processes by video’s a natural


• Welcome Message or messages from the boss are friendlier, more congenial on video (like in person)

And remember, you can make your message the entertainment (like the Shoot the Bear video), make your brand the entertainment (think Old Spice videos), keep the brand a mystery (riskier, but elicits participation!), take an interactive approach (by letting viewers pick their ending) or be silly-funny (think the Geico gecko). It’s all about building a connection.

At Phanta Media, web video production is our bread and butter. We take a real world approach to video that ensures our productions are believable and impactful. As you look around for someone to assist you with the process, you’ll want to remember quality as well as look and feel. The right company for the job – Phanta Media where our Communication Analysis helps confirm objectives, voice, targets and ultimately messaging, look and feel.

Find out more about our web video production in Toronto - give us a call.