Think Web Video Production in Toronto is somehow related to the traditional Creative Advertising Agencies of old? Like Mad Men, sitting around tables cooking up ideas, pitching to clients at 4 Martini lunches, celebrating success with back-slaps in the haze of cigar smoke? Or crazed young geniuses dreaming up bizarre and shocking videos with dancing babies or teens being punked? Welcome to the real world of web video production.
In todayís market, itís about balancing creative ideas with marketing reality, brand awareness, entertainment aspects and product recall-ability. Web videos have an inherent message value which must be balanced with entertainment value to produce good ROI.
Here are some top Toronto web video production ideas for you to consider:
And remember, you can make your message the entertainment (like the Shoot the Bear video), make your brand the entertainment (think Old Spice videos), keep the brand a mystery (riskier, but elicits participation!), take an interactive approach (by letting viewers pick their ending) or be silly-funny (think the Geico gecko). Itís all about building a connection.
At Phanta Media, web video production is our bread and butter. We take a real world approach to video that ensures our productions are believable and impactful. As you look around for someone to assist you with the process, youíll want to remember quality as well as look and feel. The right company for the job – Phanta Media where our Communication Analysis helps confirm objectives, voice, targets and ultimately messaging, look and feel.
Find out more about our web video production in Toronto - give us a call.