Client or Employee Video Testimonials

Because human nature dictates a tendency towards curiosity; also factoring in the “seeing/hearing is believing” factor, one of the simplest and most effective ways to boost the power of your corporate messaging is to have Mr. Customer speak directly to Mr. Prospect in a Video Testimonial. Although sales blurbs were probably invented by the snake selling apples to Eve, video brings immediacy and authenticity to the old art of persuasion. Hence, video testimonials.

Video testimonials come in several forms:

• Professional testimonials – where customers offer genuine words of positive experience to vouch for the values and integrity of your company to establish trust and win over new prospects (think – law firms, accounting firms and other professional services)
  
  
• Service testimonials – employees or customers explain the key benefits to your corporate or manufacturing process; relate the ease and enjoyability of doing business with you (for personal service or concept businesses as satisfied customers)
  
  
• Product testimonials – a spokesperson demonstrates the product as well as the corporate culture thereby subtly overcoming skepticism and “buying hesitation” with a satisfaction endorsement (and we are not talking about Vince, the slap-chop guy!)
  
  

Written customer or employee testimonials are one thing – video adds power to important messaging that cuts through the reticence and adds credibility to your sales process.

 

Why Video Testimonials are Gaining Popularity

There’s a simple formula at work. E+I=C. Emotion + information = communication (or should we say, credibility).

Information in the form of specific, detailed, genuine comments captured on video for presentation on at conferences and tradeshows, web or direct marketing events reinforce the quality of integrity of both products and corporation. Video inspires, motivates and excites. By using storytelling at its best through re-inactments, historical footage, photos, interviews and case studies, video maximizes its emotional impact.

Video testimonials are gaining popularity because they reach potential customers on a more personal level while incurring less expense. More for less. A professional video production creates video that emphasizes trust, benefits and respect in the marketplace. Video testimonials bring a “real-life” factor.

At Phanta Media, we specialize in “production”. We take a real world approach to video that ensures our productions are believable and impactful. As you look around for someone to assist you with the process, you’ll want to remember quality as well as look and feel. The right company for the job – Phanta Media where our Communication Analysis helps confirm objectives, voice, targets and ultimately messaging, look and feel.

Find our more about product marketing video production.