It’s no secret that marketing is continuing to shift from brand building to revenue generation. Return on Investment. Minimum viable investment. Lifetime value of a client. These KPIs are just a few of the handful that are becoming basic, marketing-101 type data points. So if you’re not already focused on data, analytics, and providing insight – you might want to consider starting.

On this week’s podcast, we have a roundtable talk about how data, analytics, and positioning marketing within real-world business challenges can help you drive value for your client base.


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