prc-ep5

You know how YouTube lets you skip an ad after the first 5 seconds? Ever consider how little viewers infer within that time? Welcome to The Pre-Role Challenge – where we fight it out to see who’s the better judge…

PRC-EP3

You know how YouTube lets you skip an ad after the first 5 seconds? Ever consider how little viewers infer within that time? Welcome to The Pre-Role Challenge – where we fight it out to see who’s the better judge…

PRC-EP2

You know how YouTube lets you skip an ad after the first 5 seconds? Ever consider how little viewers infer within that time? Welcome to The Pre-Role Challenge – where we fight it out to see who’s the better judge…

Podcast

Have you been kept awake at night by one burning question, “do I have what it takes to start my own podcast?” Well we are here to help! Take this quiz and find out if we think you should start…

Business Cat

What if your boss was a cat like this business cat… Just a little Friday humour from BusinessCat.HappyJar.com

Warning label

Leah Earle is a digital content producer at Phanta Media and if you want her job click here. Recently a friend asked me, “If we were all forced to wear a warning label, what would yours say?” I think mine…

Olympics

In Canada, our marketing has no shortage of Canadiana-weather-inspired campaigns. They typically feature the harsh north and show that we are a people who patriotically withstand the cold. Patriotism is a big part of the Olympics so it’s no surprise…

Arrested Development

Arrested Development is a show that had so many amazing jokes in it but also a lot of valuable life lessons. Here are 10 that stand out: 10. Always Clarify What a Doctor Means 9. Suits are Expensive 8. It’s…

How to convince Mark Drager of anything

Leah Earle is about to embark on her second mat leave from her role as digital content producer at Phanta. And here’s what she’s learned. If you are a content producer, like I am, you are constantly coming up with…

Hats For Cats

GoDaddy’s new video has a dry sense of humour and loads of cats. This type of marketing is a refreshing take on a traditional promotional video. GoDaddy isn’t mentioned until the very end of the video. Instead, the video is…

Animal Mascots

Having a spokesperson that is an animal (aka, a spoksimal) remains popular in advertising (especially with children’s cereal). They are cheap. They’re generally a cartoon. They can be recast without dealing with a crazy agent. But how does fame affect…

Hamburger Helper

Remember Hamburger helper from college? Last week for April Fools Day in a clever social media marketing stunt the ground beef and noodles based boxed meal company, Hamburger Helper, DROPPED a 5 song rap album. Clever lyrics include, “If you…