PRC-EP4

You know how YouTube lets you skip an ad after the first 5 seconds? Ever consider how little viewers infer within that time? Welcome to The Pre-Role Challenge – where we fight it out to see who’s the better judge…

Stealing-Ideas

You have the most amazing idea. It’s Monday morning and you’ve spent the weekend running the pitch through your mind. You’re all jazzed up; you even got an extra shot of espresso in your coffee before you rock into the…

generate-new-ideas

Before Leah Earle left us for her maternity leave she was tasked with developing additional content so that our blog could live on without her. Going from six rollouts per week to twenty+ was a challenge. Ideas. Everything starts with…

PRC-EP1

You know how YouTube lets you skip an ad after the first 5 seconds? Ever consider how little viewers infer within that time? Welcome to The Pre-Role Challenge – where we fight it out to see who’s the better judge…

Brand Ambassadors

Often overlooked, employees who act as brand ambassadors are a great asset to any organization who can develop and maintain them. Part of a happy, healthy company are employees that like their jobs. They like the work. They like the…

Digital Content Producer

Job Type: Full Time Location: Markham Number of Positions: 1 Salary: Based on experience   Hey there, are you a recent graduate with a background in video production or media studies? Well, we’re looking for an extraordinary videographer to help…

CASC-1-Blog

Everyone loves racing, so what’s the problem? Like many volunteer-reliant nonprofit associations, CASC (Canadian Automobile Sport Clubs) Ontario Region was foreseeing an upcoming volunteer shortage – one that could halt their ability to support local racing and potentially shut down…

experiential marketing

Experiential marketing can be a lot of fun, especially when you get a chance to watch a creative idea mixed with a surprise element, perfectly executed. Whether it’s Molson Canadian with their beer fridge, or TNT with their Dramatic Surprise…

Trump

Before “you’re fired!” and before his candidacy Donald Trump was a board game? “Because it’s not whether you win or loose, it’s whether you win.” Isn’t that the truth.

Influencer Marketing

Influencer marketing could simply be an over-hyped, meaningless buzzword. Or, it could be the answer to reaching the turning tide of people who are so sick of paid ads that they’ve turned to those pesky ad blockers – essentially stonewalling…

Target Audience

Originally posted on the AMA blog. It doesn’t matter if you’re developing content to represent your brand, giving a keynote presentation or attempting to cheer up your child’s little league team, no matter the communication channel or reason, it’s vitally…

How to Write an iTunes Review

Here at Phanta Media we’re pretty proud of our weekly podcast. It gives us the chance to hang out, talk about hot industry topics, business, entrepreneurship, and interrogate super smart people who would not normally give us so much free…